Facebook Is Starting a New Test to Provide Context About Articles

News in the section ‘Context’ are not fakes. We publish them in order to provide you with a deeper understanding of the techniques and methods used by the Russian government in its information war.

By Andrew Anker, Sara Su, and Jeff Smith, Facebook

Today we are starting a new test to give people additional context on the articles they see in News Feed. This new feature is designed to provide people some of the tools they need to make an informed decision about which stories to read, share, and trust. It reflects feedback from our community, including many publishers who collaborated on its development as part of our work through the Facebook Journalism Project.

For links to articles shared in News Feed, we are testing a button that people can tap to easily access additional information without needing to go elsewhere. The additional contextual information is pulled from across Facebook and other sources, such as information from the publisher’s Wikipedia entry, a button to follow their Page, trending articles or related articles about the topic, and information about how the article is being shared by people on Facebook. In some cases, if that information is unavailable, we will let people know, which can also be helpful context.

Helping people access this important contextual information can help them evaluate if articles are from a publisher they trust, and if the story itself is credible. This is just the beginning of the test. We’ll continue to listen to people’s feedback and work with publishers to provide people easy access to the contextual information that helps people decide which stories to read, share, and trust, and to improve the experiences people have on Facebook.

How will this impact my page?

We anticipate that most Pages won’t see any significant changes to their distribution in News Feed as a result of this test. As always, Pages should refer to our publishing best practices and continue to post stories that are relevant to their audiences and that their readers find informative.

By Andrew Anker, Sara Su, and Jeff Smith, Facebook

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