Ukrainian TV channel Espreso.TV published news about food shortage in Crimea on their web site, the article describing people in panic buying all goods they can.
The article contained a picture of empty shelves in a supermarket. The news was reposted by a number of sites and blogs.
However, the photo has nothing to do with Crimea. It was taken in New York, in October 2012.
A semi marginal site that posted it misinformed the readers that the empty shelves were the result of the U.S. government attempts to control the bread prices. While in fact the supermarket owners were removing the goods from the shelves because Hurricane Sandy was coming.